Social media marketing for creatives

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Social media marketing is a thing these days. But are you confident about the way you use social media? Have you found the best solutions for your needs? I’m here to share my favorite social media and the best ways to boost your marketing game in them as a creative! So let’s take a look at few things you should remember about social media marketing for creatives.

If you’re just a starter on social media, you might find useful this free online course: “SMM for starters”

SOCIAL MEDIA MANAGEMENT FOR CREATIVES

Social media management is crucial if you’re running an online business. It’s even more important if you’re a creative business owner, searching for a great way to build an audience. How is social media management for starters different than any other SMM?

For starters, you should get clear about what is that useful information you’re sharing with your audience? Are those great blog posts? Beautiful photos? Infographics? E-books? Newsletters? Whatever that is, there might be a different way to show it off and get all the attention in your direction. Want to know how? Read on!

TWITTER

Twitter is like an old friend that has always been there. I was using Twitter before I started to actively use Facebook and I have experienced many different times in it. I believe that we still have some great times ahead of us.

What I love about Twitter? It’s simple. It’s a great way to communicate, feel like a part of something bigger – part of some community that you have a choice to build up yourself. You can go on the Twitter on any time of the day and there’s always something happening. People are discussing, offering, commenting.

What I use Twitter for? I use it to share, mostly. I share my blog posts and some special offers, I share great articles I’ve read, I’m sharing some occassional photos and ideas, insights. Most of the things I share with my Twitter followers are about freelancing, traveling, working remotely, startups and so on. Also, I like to participate in some discussions or read them – that’s an interesting and easy way how to get to know new opinions about pretty much anything!

What’s the best way to work with marketing on Twitter? Keep in mind that sharing is caring! Twitter is built on community, therefore you have to gather around yourself those who will be good ”listeners” to what you’re willing to say. What is your main message? Are you helping new bloggers? Are you boosting up designer careers? Or offering killer websites for creatives?

Look for the audience that will be willing to hear what you have to say.

Afterward, it’s just a matter of time when they will start to love you! Share insights in your field, insights in your daily work, your thoughts about related topics and interesting articles you’ve read or written yourself. Spread the world with good and useful information!

What are the best tools to use for Twitter? Buffer, Hootsuite or CoSchedule are social media scheduling apps (read comparison of Buffer and Hootsuite) for a variety of social media, not only Twitter, but I do suggest you to one of these right for this platform. It’s a great way how to reach out to the audience that you can’t be in direct contact with because of different time zones or you just don’t have time to share things daily. Set it up for 4-5 tweets a day in different times and it will work like a charm!

unfollowers.me is a way to control your Twitter followers and people whom you’re following. You can see inactive accounts, scams, etc.

What not to do on Twitter? Don’t use Automatic direct messaging. Please! It says absolutely nothing and most people don’t read them anyways. If you want to say Thank you! for someone who has followed you, write them personalized message, stating their name, adding some relevant question, etc. Build relations!

 

PINTEREST

Pinterest is social media superhero these days. I love, love, LOVE it. As many other bloggers out there, I can honestly say that Pinterest is driving a huge number of people to my website (more than 40%). I knew about it ever since it appeared, but I re-discovered it only a few months ago. And you know what? Yes, you guessed it – I LOVE it!

What I love about Pinterest? It’s visual & it has tons of useful information within it. You can have fun while doing a job, you can learn while marketing and entertain yourself while promoting. Pinterest is like a party for workaholics. Educational party, but it’s still a win-win!

What I use Pinterest for? I use Pinterest to promote my blog posts, share my new designs and learn A LOT of new information along the way. I follow boards related to my field of interest & therefore everything I see on Pinterest is relevant and interesting for me.

What’s the best way to work with marketing on Pinterest? First of all – keep in mind that timing doesn’t matter on Pinterest. Pinterest is showing you the most relevant and interesting content tailored to your interests. Therefore the main thing for anyone who’s marketing on Pinterest would be to pin and repin things daily, but without any timing requirements. You should add one of your pins for any 10 other repins you’re making. Another good thing to keep in mind when getting to know Pinterest marketing: group boards. Use group boards to share your own pins and repin others as well. Therefore you’ll have the option to reach a wider audience than yours only. If you’re willing to get more into Pinterest Marketing, you should check out this Ultimate Guide for Businesses.

What are the best tools to use for Pinterest? You should keep in mind to pin vertical pins, therefore the most important tool would be anything that can help you to make such photo/banner: Canvas, Adobe Photoshop, etc. But as soon as the photo is good to go, you can use such sites as Pingroupie to search for relevant and interesting group boards. Also, you can try out Viralwoot for Pinterest promotion. Viralwoot is a website where you can promote your Pinterest pins, follow people and get new followers.

What not to do on Pinterest?

Don’t make it all about yourself.

Share useful and interesting information for your community. Don’t get boring and don’t repeat yourself! It’s ok to share your blog posts 2-3x a week, for a bigger audience – more, but mix it up with other kind of interesting information!

Your free guide to social media

FACEBOOK

There are several ways how to use Facebook for your business. It’s a common thing to share your interests with your closest friends, but how to reach out to a wider audience? I’d suggest Facebook groups! I also have a Facebook page myself but I haven’t worked on it that much yet.

I find other social media much more useful for my needs, but Facebook groups have opened many doors for me!

What I love about Facebook? It’s a whole another story when comparing to the rest of social media. The primary goal for Facebook is to connect friends, therefore you have to find a way how to show off your business as it would be interesting for your closest ones. What does that mean? It means new, interactive ways how to boost your readers to come back for more, to be willing to see more and to interact with you – like, comment and share to reach out to a new audience.

What I use Facebook for? Besides keeping in touch with friends back home, Facebook is my new connection manager: I am active in several groups where I get into discussions, share my thoughts and insights (without getting all spammy and stuff), make new connections, useful for my daily dose of creativity and my business goals as well.

What’s the best way to work with marketing on Facebook? Yes, there are advertisements, Facebook pages, spammy commenting and sharing. Facebook is full of opportunities! But this time, I’m willing to share what I know: how to market in Facebook groups? Most important thing would be to find some groups that fit your interests. It’s relatively hard to find ”hidden treasures” just by search option since many amazing groups have some ”weird” names. But I can help you with some starters. Facebook groups for creative business owners: Coffee & Creatives, For Love + Money; Facebook groups for freelancers & digital nomads: Freelance to Freedom, Digital nomad girls, Digital nomads. And there’s much more! But what to do with that? Be a part of it is the short version for my answer. Comment and communicate, help people, share your knowledge, share interesting (and related) blog posts in comments or posts (not the most important thing to do), make your name unforgettable! Establish yourself as someone who knows what you’re doing. You’ll build your connections, reach out to new audience besides your friends and after all – spend some good time and learn some new things along the way.

What are the best tools to use for Facebook? I am not a big fan of Facebook tools since I don’t really use them, but here are some! The same scheduling apps that are mentioned along with Twitter can be used for Facebook pages and groups. Agorapulse also can be used for Twitter, as well as Facebook, but you can use this website as your Facebook dashboard to easily manage whatever is happening there. Shortsack is a Facebook tool for marketing campaigns. It offers ready templates, option to follow your campaigns and basically makes Facebook marketing easy for you!

What not to do on Facebook? Don’t forget about borders! Each group is meant for a specific audience. Don’t share your holiday photos on DIY creative group (even better: share them only with your friends!). Be careful about who you trust, don’t publish any personal information and even better: don’t publish personal photos (besides some setups) in these groups. Such photos can easily get stolen and reproduced. You never know! Also – do-not-get-spammy. Whether you’re sharing information on your timeline, on your Facebook page or in Facebook groups. Be mindful about the amount of information you’re sharing!

INSTAGRAM

This is a social platform I personally don’t use for my business, but I’ve looked into its options anyways. Instagram is strongly visual platform and right now it has actually decreased the number of visible description amount after what you have to press ”Read more” to actually read everything. Although it tends to keep it all image-based, more and more people manage to add amazing stories to their photos.

What I love about Instagram? It’s beautiful! I believe it’s the most beautiful platform of all since most of the serious instagrammers are sharing some decent amount of high-quality photos.

What I use Instagram for? As mentioned before, I don’t use Instagram for my business, but I do use it for inspiration. Seeing all those wonderful photos, insights in creative lives, products and processes is really inspiring for me. For my client’s business – I use it to share almost everything! Daily life photos, photos from events and courses, advertisements, ”flashbacks” and so on.

What’s the best way to work with marketing on Instagram?  Instagram is a strong marketing tool for those who have  visual business: products, photographies, designs. But it doesn’t end there! Literally, anyone can find Instagram useful for their business, you just have to get clear about what you’re willing to share. It’s important to share often since Instagram feed is just rolling on and not everyone scrolls right till the last photo they saw before. For more new followers you can use relevant hashtags and like other people photos related to your field – to get the attention. That’s what makes Instagram more interesting for your followers! Read on about how to take your Instagram marketing to the next level over here.

What are the best tools to use for Instagram? Iconosquare is an option to see everything that’s happening in your Instagram online (as you might know, Instagram itself doesn’t offer this option). Latergram.me and Schedugr.am are Instagram scheduling apps you can use to prepare your post beforehand.

What not to do on Instagram? Just like on Facebook you should be aware of your privacy and what you should and shouldn’t be sharing. Other than that, try to keep your Instagram clean and eye-catching and don’t post horrible photos with super-low quality! That’s not something that will get your business going. If you don’t have any good photos related to your business, leave this for later!

OTHER SOCIAL MEDIA

There’s more. There always is more! Social media like LinkedIn, Google+, Periscope, Tumblr and the list goes on! Not a secret that there are plenty social media that can be used to promote your business without any additional cost,  but in the same time – you should be mindful about where you spend your time.

Google+ was really popular for bloggers few years ago before Pinterest got so popular. I haven’t used it at all since I don’t believe that I’ll be able to reach out to my audience there. LinkedIn is a social network for professionals with impressive CV’s and willingness to establish new contacts. I’m on LinkedIn, but I’m leaving it as an occasional publishing option where I share some of my offers from the website and other relevant information. In the same time, it can be really useful for big businesses in some specific fields.

But the rest I’ll leave up to you!

5 COMMENTS

  1. You’ve given us a great social media lesson, Ieva! I actually found your blog through Pinterest. It’s been a decent source of traffic for me, too. But I’m struggling to crack Instagram. I have followers, but can’t figure out how to get them to my blog. Thanks for linking to the helpful tools. 🙂

    • I’m really happy you’ve found this blog post useful! Ugh, yeah, Instagram is a tough cookie. And I’m in no way an expert to discuss this but I believe that the whole fuss around Instagram being the new thing is a bit overrated… It really is a great platform but getting people to actually buy from you or read your post from Instagram is SO damn hard, close to really impossible. So you’re not the only one in this! 🙂

  2. Great post but a lot has changed since, especially in regards to posting times and how often to post. I guess in general 1 – 2 post per day on IG are good, although I feel tempted to post all day ;). I love Instagram and Pinterest the most because I am a visual person. I noticed you were saying that you personally don’t use IG for business yet. Has that changed? If so, check out my free Insta challenge, maybe it could help you kickstart your brand on IG. Kris x

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