MailChimp, ConvertKit, MailerLite: which email marketing software to choose?!

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You must have heard that building your own mailing list can be VERY valuable, as long as you have any kind of online business. And it’s very true! So this time, let’s compare Mailchimp, MailerLite & ConvertKit to answer the question – which email marketing software to choose?!

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To be honest, I have love-hate relationships with all of them. All of these email marketing software have their pros & cons, their specific features that might be useful for some while staying unused for others. Therefore, I’m here to just give you an honest overview of my experience with each one of them and maybe give you some idea on which one is the best bet for your business!

You must have heard that building your own mailing list can be VERY valuable for online business. It's very true! Click To Tweet

Comparison of the most popular email marketing softwares

MailChimp

MailChimp was the first email marketing platform I’ve ever used and I was a long-term fan of them. But along with the growth in my business, I started checking out other options and realized that they’re not the best in the market. Or just to be honest – not the best for me!

What do I love about MailChimp?

  • They’re offering a free plan for up to 2500 subscribers
  • They have a very user-friendly interface
  • They have all kinds of various features
  • Most of their cool features are available for the free plan
  • They have great report & statistic system

What was I missing?

  • I missed the simplicity! Although I was very familiar with the platform, it still took some time to get things going.
  • I had no good options to add it to my WordPress. I tried out various plugins and add-ons but nothing was working properly.

ConvertKit

ConvertKit was my next step after using MailChimp. I started using it because there are tons of great reviews of this platform from other online business owners. Besides, many of the “big players” use it as well. Sounded a lot like a jackpot for me!

What do I love about ConvertKit?

  • The simplicity of their interface and systems!
  • Their WordPress integration. It’s so easy to use! It lets you not only add signups for your blog posts but also add one general signup that’ll be showing at the end of ALL blog posts!
  • The option to create landing pages. Like the one I have for “From freelancing to passive income” free course.

What am I missing?

  • More budget-friendly plans! Although $30/month for up to 1000 subscribers is not a fortune, it can get pricey really fast…
  • An easier way to check out my Subscriber stats. Now, I can tag them and make segments but I can’t easily segment them by open rates, etc, which is a feature I love on Mailchimp!

I’m using ConvertKit myself right now and I’m rather satisfied with the platform. From all I have tried, this is so far my favorite. But it can be very confusing as well so if you decide to get started on ConvertKit, make sure to take it easy. As soon as you start creating more signup forms, more sequences and automations, it can get messy. Just stay on top of things!

MailerLite

MailerLite was a lot like an experiment for me. I signed up to this platform since it had a free plan for up to 1000 and it was another popular word between online business owners. To be honest, I liked it the least and I never really got very familiar with it…

What do I love about MailerLite?

  • They’re offering all the most useful features
  • They have the option to build landing pages

What do I dislike about MailerLite?

  • After being on MailChimp for so long, it felt a lot like a cheap copy of their service. Sorry!
  • The whole interface seems a bit outdated (like 2-3 years off the hook)
  • There are too many options to choose from – it can get confusing really fast!

 

Which email marketing software to choose?!

If you have a very low budget…

Go for Mailchimp! It’s offering a free plan for up to 2500 subscribers which is one of the all-time biggest numbers I’ve seen. MailerLite offers a free plan for up to 1000 subscribers so if you’re starting slow, it can also be a good option.

Other than that, MailerLite is the cheapest option for a long-run. Their pricing is kind of low compared to the others. ConvertKit is the most expensive player in the game. The cheapest plan is for $30/month.

If you have a very low budget, choose MailChimp or MailerLite for your email marketing. Click To Tweet

If you want your email marketing to be the least of your worries…

Go for ConvertKit! Their user-interface is SUPER simple and as soon as you get familiar with the platform, you won’t spend any additional time to make things happen. Besides that, it’s minimalistic and you won’t get distracted by the things that don’t matter at the end of the day.

If you want your email marketing to be the least of your worries, choose ConvertKit! Click To Tweet

If you want to keep track of very specific statistics…

Go for MailChimp! Their report system is easy and fun to use. Besides that, they really offer all kinds of statistics that you can use.

If you’re not very picky regarding the design & style…

Go for MailerLite! They offer a simple way to build signup forms, pop-ups and landing pages but it’s not easy to customize it as much as someone might like. If you are up for some basic options and really don’t need much more than that – choose MailerLite.

If simple integration is your trigger…

Choose ConvertKit! That’s one of the main reasons why I’ve clicked with them. I LOVE their WordPress plugin. It’s simple yet (oh, finally!!) effective.

 

I hope this post helped you to get started with your email marketing efforts! And if you’re not on the board just yet, don’t hesitate to get started as soon as possible. It really IS worth it!

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This post includes affiliate links. They cost nothing to you but could provide me the very necessary caffeine boost for my next articles. Thank you! 

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3 COMMENTS

  1. I am using MailChimp and my integration for WordPress is dropping it in a custom Html box. It works perfectly; however, I’ve been frustrated with Mail chimp end on other aspects. I miss the landing page opportunity. Sad to know convert kit is $30 a month. I’d been thinking about trying it!

    • Well, as I said – there’s always SOMETHING, haha. As much as I loved Mailchimp, it was just too much of “figuring it out”. Well, you can definitely get it for cheaper if you pay for the whole year. Also, on Cyber Monday I’ll be able to share a free 30-day trial (which is usually not available at all). Would you be interested in the link then? I could pass it on.

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