When I wrote my Rebranding story (Why I did rebranding for the third time in the last 6+ months and would do that again), all I actually wanted to say was – be yourself online! But I touched this topic pretty poorly, therefore I am back to spread this message once again! How to put your personality in your business and be brave enough to be yourself in your business?
For me, the hardest thing to get over with was being myself around my clients. See, the thing is – I am that really energized and active person, with plenty of ideas popping up in my mind over and over again, with a willingness to do a lot and improve everything that’s there for improvement. I’ve always loved this part of myself and I’ve never felt ashamed of it.
But when I started to cooperate with my very first clients, I always thought that they will never go along with my energy and positive spirit. I don’t mean that I’m optimistical or creative, I really mean A LOT of energy. It is hard to handle even for my closest ones since it just gets very annoying at some point, but I really wanted to keep it in my business. I couldn’t imagine to building my life around something I was not. Therefore I get myself the following mindset:
IF PEOPLE ARE NOT GETTING ALONG WITH WHO I AM, THEY ARE NOT MY IDEAL CLIENTS. IF THEY’RE LOOKING FOR PEACEFUL AND SERIOUS PERSON WITH ONLY RATIONAL IDEAS, THAT’S JUST NOT ME.
Yes, at the very beginning of my career, it was hard to cut my potential clients in half, but I really couldn’t agree to act like someone I don’t even know, just for the sake of the project.
But this wasn’t only it. There were some other obstacles to overcome.
MY ‘PUBLIC’ APPEARANCE
And by this I mean my appearance in whenever people get in touch with me – my website, my social media, e-mails, and everything else.
There are so many researches about how your profile photos should look like if you’re willing to get people to notice you, to like you, to work with you and so on. I have two types of photos – ‘normal’ ones where I look like half of the other woman in my age, smiling, being friendly and lovely, and then are those with ME. I mean, real me. Randomly laughing face is my thing (forever). Ask anyone, no one would say that I should use those photos on my website. But I still do. Always.
But you know what? I’ve tried to publish neutral photos. Nice photos that I liked, something more ”gentle”. I disliked it so much that I wasn’t ready to sacrifice my ”I love it!” for some new potential clients.
I see it this way – there are people who will get it with the first time they see it ”oh, this person has some spirit! I want to work with her!” and then there are the others who would be all ”what? What is this? Does she call herself a professional?” And just in case you were wondering – yes, I do.
MY PHOTOS DOESN’T SHOW MY SKILLS AND KNOWLEDGE, EXPERIENCE AND IDEAS. THEY SHOW WHO I AM AS A PERSON.
And that’s the point when you should decide – is it or is it not worth working with me.
Another ”worldwide” topic to talk about is the language you use online. And I don’t mean whether I should use English or Latvian. I mean language as the way you’re expressing yourself.
On my landing page, it once it was written ”Great things are meant to be created, so let’s stick together and get that shit done!” Ouuuuuuu, who said ”s–t” word online?!?! Nowadays it’s just as scary as Voldemort back in those days (yes, I’m one of them).
For some, I might come out as vulgar and unprofessional. Others might think that I haven’t read books that would teach me a proper language. And I admit – ”shit” is not the most appropriate word to use. BUT. It is for me in this case.
This might surprise you, but I can’t stand slang and swearwords. I don’t use them in my daily life and I always feel bad when someone around me says something like that. So why did I use this word here, in my main advertisement platform – my website?!
THIS WORD WAKES PEOPLE UP. AND JUST LIKE WITH PHOTOS – THAT’S THE TRIGGER WORD WHEN THEY WILL KNOW – ARE THEY GOING TO DEAL WITH THAT REAL PROBLEM THEY HAVE OR CALL IT SOME OTHER WAY AND LOOK FOR MORE GENTLE PEOPLE TO WORK WITH.
It’s just that simple! No, I won’t use such words in my daily communication with my client or literally anyone. Ever! But those who get the point are potentially the best clients I could wish for because they will get me and I will get them. Ain’t that just wonderful?
I’m writing about this only because I have heard way too many people saying that my English isn’t good enough to write this blog. I really appreciate those who show me my mistakes and explains them, I really do! And there has been many people who have helped me with this, thank you a lot!
But at the same time, I have received some messages that make me think – why am I even doing this if all I can get is ”your English is so awful, just stop whatever you’re doing” (a bit harsh version, but I’m trying to prove a point here).
But there are a lot more reasons why I’m writing this blog and I can’t count ”prove my English” as one. IMprove it – yes. And I am not willing to let my readers read something awfully written. That’s not my goal. And don’t get me wrong – if I could, I would write each blog like pure perfection. But I’m just getting there!
Should I use editors or someone who would explain ”normally” what I was trying to say?
I BELIEVE THAT THE WAY I WRITE IS UNIQUE FOR ME, JUST LIKE IT IS FOR EVERYBODY ELSE. SINCE I’M NOT WRITING BOOK OR ACTUALLY SELLING WHAT IS WRITTEN HERE AND IT’S YOUR OWN DECISION TO READ IT OR NOT – I’M NOT WILLING TO LET MY TEXT GO THROUGH ”RIGHT” AND ”WRONG” EVALUATION.
Yes, I could get more readers if I would be able to use super-perfect English grammar. But some part of actual me would be gone.
What are your biggest struggles with being yourself online? I’d love to chat more about this!